Mego Action Figure Toys

Pretty Good Overview.
Nice overview of Mego's product lines. Not much commentary, detail or background information on the company or the toys it produced. Photographs could have been larger and cleaner. I would point out that if you are a fan of Mego's World's Greatest Super-Heroes Line, in particular, I would suggest you look to Benajmin Holcomb's book ("World's Greatest Toys"), which has much better coverage and incredible photography.

A very good, almost great, book.
I enjoyed this book quite a bit (couldn't put it down until I read it cover to cover as a mater of fact). It provides a lot of useful information, and I would consider this book a MUST for any Mego collector (though I'm not sure the latest edition is necessary). If I could make one change to this book, I would make it more of an "action figure archive" or "reference guide" and less of a price guide. It would have been very useful if the book spent more time telling us everything about each figure, including variations and accessories (kind of like the Mego Museum does), that would have made this a GREAT book. Also, this book seems to slight the WGSH figures a bit (i.e., not as much information or pictures about them as about the other figures). Don't get me wrong, I still found this book to be very useful and well worth the money (i.e., it did a lot of what I hoped, just not everything). In short, knowing what I know now, I still still buy this book, and I would encourage anyone interested in Mego figures to do the same.

A Great Book for All Action Figure Collectors!
If you are into Mego this is the book for you! Between this full color book and the authors toy collection web site (listed in the book at WWW.MEGOHEADTOYS.COM) the world of Mego is 100% covered! A must have especially if you are into Star Trek, Planet of the Apes, The Wizard of Oz and Super Heroes!

The "Wish Book" I never had as a kid.
When I opened up this book, it spoke to me. It said "This book is for you." I took one look at it and suddenly my childhood came flooding back all over again. Back to when Christmas was magical and there were two mego boxes waiting for me under the tree. By far, this is the most comprehensive mego book on the market. Trust me, I've bought them all. The day this book arrived in the mail changed my life. No serious mego collector should be without one. Use it as a personal checklist, or as a book to remind you of when toys were "cool". Not only does it have all the toys I remembered, but everything I always hoped would have made. Crammed full of an entire museum worth of mego toys, this book has everything from foreign exclusives to unproduced prototypes and production artwork. All the informative stories within are just priceless. I dare anyone to find a more comprehensive mego guide anywhere. There just isn't anything that compares to it. I only wish it could be longer. I just couldn't get enough. If it could be twice the size, I would gladly pay whatever price necessary. This is the book I see people using at all the toy shows. All over the world, this is the book Mego collectors and sellers use. Every up to date Mego discovery is there. When I think Mego, John Bonavita is the man. I have bought every edition and John has never let me down. There's always something amazing. All I can say is keep it coming! I hope Schiffer goes into FOURTH printing, just so I can see what new discoveries John has turned up! Go get'em John, "COLLECT'EM ALL!"

Big Disappointment
Here is the second edition of John Bonavita's Mego action figure guide. The book's cover, which was questionably plain in the first edition, is repeated here with a different background color. This new guide is supposed to be revised and updated, but the only thing I see different are the enormously inflated values on many of these figures. I can count a handful of pictures that are actually new to this edition. I was looking forward to this book as I am an avid Mego collector, but I cannot express to you how disappointed I was in this revised edition. Everything is virtually the same. Some figures are curiously overpriced. (Example: a prototype that is valued at 6000.00, yet it is the only one and has never been sold - where does that value come from?)If you have the first edition of this book, it is enough for you to have some good reference, but this second edition is a total waste of money.